Top Voices is a series of lists that have been . The so-called Energiewende (energy transformation or energy turnaround) is closely related to the EEG, and it intends to achieve a nuclear phase-out by 2022. Influencers We were awarded the German Sustainability Award 2022 for this commitment. But how can we achieve it in our everyday lives? She also launched her blog and YouTube channel with the same name as well as an Etsy store where uploads knitted pieces that she created while making minimal waste. Her followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. Nevertheless, she, too, is ultimately an influencerand earns money from the social media business. Through her Instagram account, she encourages others to just focus on what they can do today and what they have already achieved. From learning about recycling and water waste to embracing veganism and creating plant-based recipes, Lottie began documenting her low waste journey through her blog, Low Waste Lottie, where she also offers simple tips and tricks to live more sustainably. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. Advertisers seek to leverage influencers' large community of followers who place trust in influencers' recommendations. Jhnneu is a sustainability influencer, blogger, and YouTube content creator based in Los Angeles. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. Addie Fisher, one of the best environmental influencers, is a sustainable living enthusiast and a professional content creator and writer in the sustainability niche for more than 9 years. Their voices are more crucial than ever as we confront more and more environmental issues. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Although she believed that going 100% zero waste is hardly attainable, she tried to get as close to it as she can by producing as little waste as possible and only buying secondhand clothing or sustainable fashion items. Do sustainability brands work with eco friendly influencers? They founded Viertel \ Vor, their online magazine, in 2016. She is followed by one million people on Instagram (engagement rate, 6.88%) and 9.2 million on TikTok (engagement rate, x is an actress, singer, presenter and influencer, rolled into one. Having worked for the German Renewable Energy Federation as Head of Association Development, headed the System Transformation Platform and worked as a consultant for various municipal utilities and energy providers, he counts with a long history with energy and renewable generation. This text provides general information. She took to social media her advocacy and started her website, Laura in Waterland, to document her sustainability journey and raise awareness about environmental issues and sustainability, with the hope of inspiring others to begin their journey. 1 k.mbappe Kylian Mbapp Sports with a ball 99M He is an internationally renowned energy and climate change advisor, author and speaker. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). The aim is to publicise sustainability in a similar way to leading style blogs a while ago. 2019) Pamela Reif. Lauren has been living a zero-waste life since 2012. Additionally, eco friendly influencers help companies reach a larger segment of potential customers who identify with sustainability values and emphasize ethical consumption practices which is often a key priority of many businesses seeking eco-oriented partnerships. Lauren Singer - @trashisfortossers She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. Today I want to make as many people as possible aware of environmental protection with my dedicated site RescuePlanetLife, especially via social media. Lindsay has been featured across international media including, The Guardian, The Sunday Times, TreeHugger, TEDx, and more. For Kira small actions can collectively make a big difference, as we all have the power to vote, invest, make lifestyle choices, become activists, and demand change to create the future we want. Blue Ollis @blueollis 7. A structural model with the three constructs of age, influencers and sustainability awareness is tested with LISREL on a sample of 788 consumers, complemented with focus groups and interviews to . When she moved to LA, she started her blog entitled English Lass where she shared her experience exploring a new country. Diese starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. The account shares photos and stories from trips to eco-friendly destinations around the world. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. Since her early childhood, she has been taught to love nature and appreciate its beauty. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. 5. Realizing how animals are murdered or mistreated at the expense of human consumption, Stephanie went strictly vegan in January 2017 and supported the use of plant-based products. She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. You would like to receive regular information about Germany? Then in 2015, while in her senior year college, Samantha took the route to zero waste living seriously, after watching a video on how to reduce the amount of trash instead of simply recycling what is left. Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. And, in Germany, they are role models formany teenagers and young adults. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. Her site, Uncomplicated Spaces, provides a glimpse of her fashion tastes, capsule wardrobe, secondhand finds, and DIY outfits. According toThredUps annual Resale Report, the fashion resale market is swelling, growing 21 times faster than the retail market over the past three years. German consumers have three priorities that apply to shopping, whether it's online or at the corner shop: shopping needs to be quick, with prompt delivery, and take account of sustainability criteria. EMMA MAMISOA NOMENA @wisewithwaste (9,283), 88. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. How did influencers become so important to young people today? This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. One thing has always been true to Xis core: less stuff & more adventures. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. She is the founder of climate tech advisory DWR eco GmbH, the co-initiator of Leaders for Climate Action and a mentor at BMW Respond Accelerator and Founders Institute. KATIE ROBERTS @sustainabilityinstyle (20.4K), 61. Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. ANITA VANDYKE @rocket_science (94.3K), 20. Madeleine shows us her inspiring outfits and favorite trends, as well as writing about how we as individuals can help our planet. Xi believes in finding adventure wherever you are and caring for the planet along the way. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). Xochil Lilas. Find top Instagram influencers in Germany. The role of an eco-friendly influencer is to create content that not only entertains and engages their audience but also educates them about sustainable living practices. Brooklyn-based zero waste blogger and cofounder of Intersectional Environmentalist Sabrina Katz had one of the best lifestyle changes made four years after she decided to go zero waste. In addition to this educational content, sustainability Instagram influencers may also spotlight individuals or organizations who are making a positive difference in the world with their efforts toward sustainability. This Environmental Science graduate and one of the top sustainability influencers, is eager to use her platform to educate or equip her viewers and followers with the knowledge necessary to make sustainability an attainable goal. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. KAREN HOUSEL @sustainabledaisy (14.8K), 71. 10. Sarah Kate actively engages with her followers through her Instagram, YouTube channel, and TikTok. Her actual name is unknown. For example, the Viennese Madeleine Daria Alizadeh, who campaigns for a sustainable lifestyle without plastic on her blog DariaDaria and in her podcast "A mindful mess" and is particularly committed to fair trade fashion. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). While men are the ones who dominate the soccer industry, women tend to be the leading German social media stars. She sees her role primarily as that of a big sister or good friend. As an eco-influencer, Abi aims to educate, inspire and encourage people who want to embark on low waste or zero waste journey. Who is Nigerias president-elect Bola Tinubu? 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). MADELEINE OLIVIA @madeleineolivia (87.6K), 22. Country Crock is breaking barriers in the plant-based aisle, here are six influencers doing the same in their own way. HOLLY NOAKES @sustainable_holly (18.1K), 67. . Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. MANUELA BARON @thegirlgonegreen (32.9K), 44. Georgette is a sustainability blogger and influencer based in San Antonio, Texas, whose Instagram page covers some of the major sustainability topics, such as plant-based diet, low waste lifestyle, and thrifting. JULIA WATKINS @simply.living.well (267K), 5. With more than 20 years of experience in the energy sector, Mirko has mainly been leading and training big teams in various companies. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. Since 2017, the SROI model has so far been applied to 25 national associations. Her actual name is unknown, . Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. Jrgis the president of the German Solar Industry Association (BSW). The 23-year-old Nadine Breaty started her career as a TikToker and her pranking, dance and lip sync videos went viral. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. Although she grew up in a family that recycled and has respect for the planet, it wasnt until well into college that she seriously embarked on her sustainability journey. Sustainable Brands 202 2. JESSICA CLIFTON @impactforgood (107K), 16. Eventually, her channel gained traction resulting in more than 536 thousand subscribers as of this writing. Being fully raw means that she eats only raw fruits . Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. KATHRYN KELLOGG @going.zero.waste (304K), 4. LINDSEY MILES @treadingmyownpath (53.7K), 35. Michaelis the Director of Operations at ib vogt GmbH. Sarah Robertson Barnes, one of the most famous environmental sustainability influencers in 2022, is a zero-waste educator, speaker, content creator, technical writer, and small business consultant who offers a wide range of services tailored to suit the sustainability goals of her clients. This, in turn, is because German youth use media in a totally different way than in the past. She believes whole-heartedly in imperfect sustainability and encourages everyone to do their best, whatever that is. Sustainability Instagram influencers may do this by featuring guest posts from these people or by sharing their stories about how theyve implemented green practices into their lives or businesses. Shia has been advocating for a zero-waste lifestyle around the world by sharing her experience and story, vegan minimalist zero waste and almost plastic and palm oil-free lifestyle. From a young age, Wendy Graham has already shown a keen interest in sustainability, which is why she took up Environmental Geography in college and an MSc in Environmental Sustainability thereafter. Green women influencers share their knowledge, skills and experiences with their followers. Follow along to keep up to date with the latest industry trends and network with industry professionals. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). His followers are both female (49.10%) and male (50.9%) while his target audience is also mainly between 18 and 24 years old (54%). SAMANTHA WHITE @livingwastefree (24K), 51. Instagram: 4,1m Subscribers, YouTube: 931.286 Subscribers, Facebook: 100.872 Likes (Febr. For the last few years the couple have lived on an old farm in Brandenburg to experience how nature works. Some infleuncers are more discerning about what the companies stand for sustainability is an important theme, for example. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. Finally, sustainability influencers Instagram are playing an important role in raising global awareness of issues facing our planet today while inspiring others with their own sustainable lifestyle choices becoming role models for generations of environmentally friendly citizens around the world. She strongly believes that the earth is the one thing that we all have in common, and its in everyones best interests to protect it. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. 1. With a background in industrial engineering and a MSc in production engineering and solar, Hendrik counts with more than a decade of experience in energy and a latter focus on PV. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. The reason . In addition, sustainability influencers Instagram can also host events, workshops, or panel discussions related to all things eco-friendly and invite audiences from all over the world. By using Instagram as a platform for promoting positive change, sustainability influencers Instagram are helping create meaningful conversations around various topics related to sustainability by engaging audiences in ways that traditional media outlets might not otherwise reach ultimately leading us towards a better future for our planet! Home / Resources / Blog, News / 2022: Germanys Top 10 Influencers. They are using social media platforms to advocate for a better fashion industry. LAUREN SINGER @trashisfortossers (379K), 3. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. Julian Claen, known by the alias Julienco, has been publishing lifestyle videos on his YouTube channel since July 2014. This content provided by sustainability Instagram influencers ranges from educational posts and videos that discuss the impact of climate change to product reviews on sustainable and eco-friendly products. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. She quickly began supplying the market with non-toxic and environmentally friendly washing solutions. Aside from her published book, podcast, and multiple articles contributed online, Kamea is also the founder of UPROOTED, a 100% reader-supported newsletter that critically examines all things related to sustainability. Sustainability: This is how influencers are inspiring Germany So tickt Deutschland Menu Languages Search Key topics: Germany at a glance Coronavirus news Newsroom Climate Video Links Working Studying Learning German Travel Attack on Ukraine Meeting people Inspiring imitation Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. Check out our State of Green of Germany2021! Christine Garcia Urbina has been blogging about her passion for cooking since 2014. Her followers are mostly women aged between 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). Sustainability influencers Instagram often have large followings of people interested in their message and are passionate about making changes to reduce their carbon footprint and help save the planet. German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. ELIZABETH TEO @zerowastecutie (28.8K), 53. According to a study by the audience measurement company AFG Videoforschung, they have now joined the ranks of athletes and singers in terms of being role models for young people. Mirkois Team Lead Engineering at BayWa r.e Solar Projects GmbH, one of the main German solar actors, with worldwide presence. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives. Kat created Sweet Sustainability as a space to share her research, zero waste tips, and tricks she has learned along her journey of sustainable & conscious living. Now, Abby is one of the most famous environmental sustainability influencers in 2022, enthusiastic about living a more sustainable, eco-friendly, and healthy life and is very eager to share her expertise on health, wellness and sustainability. Earth Hours Instagram account shares photos and videos from events around the world, as well as educational content about climate change. A proportion of this figure (10.8bn) comes directly through membership fees, job creation and . Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. You would like to receive regular information about Germany? Customers Her followers are mostly women aged between. She learned from her vegetarian father the importance of respecting mother earth. Youheum shares her passion, knowledge, and insights on mindfulness, minimalism, sustainability, and wellness through her YouTube channel and website, both entitled Heal Your Living. The same is more or less true forother European countries. Environmental influencers utilize their platforms to inform and motivate others about the value of protecting the environment. Kira Simpson, one of the top sustainability influencers, is an Australian digital creator, sustainability advocate, climate optimist, and founder of The Greenhub, a fashion and lifestyle blog, directory, and online magazine that focuses on sustainability and ethical consumerism. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. Additionally, sustainability influencers Instagram strive to educate their followers on topics such as climate change, renewable energy sources, zero waste, and responsible business practices. It cant be denied that industrial processes have a huge impact on the environment. CHRISTINE LAN @eco.friendly.actress (10.1K), 84. With a mixture of fun and style. We use YouTube to embed content that may collect data about your activity. RACHEL AND SCOTT JOHNSTON @plantedinthewoods (123K), 11. Just one year later, she won the best food blog in Germany award. Please check your adblocker settings. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. After all, our money is effective too. They all bring awareness to the importance of treating the earth that we live on with kindness. 197-213 Oxford Street, Guide She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog. During this event, people all over the world turn off their lights for one hour to raise awareness about climate change. Kate advocates for a lifestyle that respects and protects people and the planet. With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. those at the top of the rankings are few and far between, places four to eleven and even 20 to 100 times the value, Out of the total population of Germany (83.89 million. A tiny effort can shift mountains-do your best to reduce your negative impact through changing your choices. "I see so many things every day that need to change," she toldDW. She has also started growing her food, using eco-friendly and ethical products, and creating her chemical-free cleansing products to lessen her carbon footprint and waste. The German influencer and web video producers first video went live in 2012. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. In 2013, Wendy started her eco-blog, Moral Fibres, to cover all aspects of sustainable living from ethical fashion to eating seasonally, saving energy, and everything in between. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. Just one year later, she won the best food blog in Germany award. UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. She began her journey to holistic wellness and since then, has been an advocate of a less toxic lifestyle and a vocal advocate for slow/ethical fashion, and conscious parenting. The first Sustainability Social Media Ranking from sustainability communications agency Context, looked at how 100 companies use Twitter to communicate sustainability messages.In a new report, Context analyzes how companies use LinkedIn for sustainability communications.. Here, too, they mainly cover the topics of friends and family (32%), fashion (26%) and sports and fitness (23%). Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environmentand creating amazing styles while doing it. Baum Und Pferdgarten - ambitions ahead Kind of - the new second hand personal shopper service discussing topics such as sustainability, social justice, feminism, green tech, and more. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Read on for our top 21 eco-friendly bloggers and influencers that are changing the way we think about fashion, food, and living. and fitness (55.7%), friends and family (45.4%) and fashion (44.7%). For instance, by changing to a regional electricity supplier if possible. The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. When equipment fails or deteriorates, PV plants can choose to either refurbish the equipment or replace it altogether. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. When not traveling, shes busy with home decorating, raising her veggie garden, permaculture, or anything related to having a sustainable and self-sufficient home & lifestyle. Kristina Carrillo-Bucaram is a pioneer in the local, organic food co-operative movement and founder of the largest raw, organic produce co-operative in the U.S., FullyRaw. FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. But which is the better route to take? 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